What Can AI Do for Your Business…Really

July 4, 2026

Full disclosure here: I have grandkids visiting this week and I forgot to publish this issue of the newsletter. We've been out doing holiday things and tonight of course is the fireworks show.

What Can AI Do For Your Business...Really

The hope is that AI can give us back time. We spend so much time keeping up with tasks, learning new things like the latest tech, marketing ideas, writing copy for marketing, etc., that we leave ourselves very little time to do the things we are good at, enjoy doing, and are the real reasons we started our businesses in the first place. Learning to use AI (really learning it), is probably the most important task I can think of at the moment.
​Focus?
​Here’s the thing…ok, I know “Here’s the thing” is a common phrase used by AI to sound human. But I’ve been using it long before AI even existed. So I’ll keep using it. Here’s the thing…AI will do NOTHING for our businesses if we don't become an expert user of one AI platform first. Then we can add in other platforms to fill in where the other one falls short. There are so many AI flavors to choose from that people like me who are easily distracted by new things end up sampling multiple AI systems and never learn to master any of them. In fact, when you do that you end up only utilizing about 1% of the capability of any AI platform.

Specializing

It’s a lot like specializing in something in your business. When you become an expert in one area you attract customers and become more successful than you ever could have by being a generalist. That’s a lesson we learned from medicine where doctors specialize in their medical practice. I see it in real estate as well. So why not become an expert in one AI platform. I’ve been using oJoy.ai. It’s an AI site that produces amazing marketing content. Many of you have probably heard of Frank Kern, famous Internet marketer who has been doing online marketing for over 20 years. Ojoy is his platform, trained on his entire marketing education content. The platform was also built on Claude. That has lead me to research and choose Claude to focus on.

It’s a struggle to resist the temptation of the other AI brands like Gemini, ChatGPT, Grok, and whatever else is out there. They’re all good of course but it seems like they are all trying to keep up with Claude. If I’m wrong about that I would love to hear your opinions on the topic. Just reply to this email and share your thoughts. They all flash their shiny objects at me and as someone who has shiny object syndrome, it’s making things difficult. I think the answer is to pretend that the one I chose is the only one that exists and focus on that. Let me know about your experiences with AI in your business. This is a good opportunity for a newsletter to be something more than a one way communication. I would love to hear from you!

Have a happy July 4th!

That's it for this time. See you next week!

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