Hit The Reset Button
April 5, 2025
Hit The Reset Button
If you have ever called an IT person you have probably been told to use this fix a million times when asking for help with your computer- “Turn your computer off and back on again.” That cleared up a lot of problems. Older PCs had a reset button. Most computers today no longer have a reset button. Some do but you have to know where to look. The reset button restarts the system with a single button push and it was usually used when the system locked up and prevented a normal shutdown.
What About Business?
Wouldn’t it be great if business had a reset button? Well it does if you know where to look. Most businesses eventually get to a place where just like your PC, it gets locked up. You can no longer move forward. Everything slows down and you start to get error messages. Only in your business the error messages are coming from people. They are coming from your team, your bookkeeper or accountant, your banker, and your customers. And whether you realize it or not a good portion of the error messages are coming from you.
Sometimes you just have to hit the reset button. Whatever it is you’re doing, wherever you are in your business, sometimes you are just better off with a reboot. You clear out the cache, clear the browser history, scan for viruses and other malware, and clear out the junk files on your hard drive.
We periodically come to this point in our business. Things change in business- technology, products, best practices, team members, and growth happens. Sometimes we just get overwhelmed and stuck. When it happens I always have to remind myself "Time to reset."
Below is a “reset button” process for a business. It's best to have someone to guide you through the process.
1. Align Your Team- Align your team around a common operational mission and values. Provide them with leadership and communication training.
2. Clarify Your Message- Reset your marketing and sales by creating a clear message that helps you connect with more of your ideal customers.
3. Streamline Operations- Build efficient systems so your business can run even when you're not there.
These steps are designed to help you get your business to run smoothly even when you are not there. The actual implementation of these steps is a lot more in-depth.
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