Letting Go

April 17, 2026

Time For A Change?

I read something in Russell Brunson’s YouTube community this morning that is a topic that has been on my mind for a while. Sometimes holding onto something can cause more damage than letting it go. As entrepreneurs we tend to add new things on but we don’t let go of anything. We hang on to businesses that clearly aren’t going to work because we think “I’ll just try this one thing more to see if that helps.”

Maybe it’s something simple like that 4 year old cell phone you were using until you dropped it earlier in the week and were forced against your will to replace it with a new phone that is overly encumbered with ridiculous functions and AI thingies that you probably won’t use. Seriously, I use my cell phone for a very short list of specific functions: actual phone conversations- you know, the kind of conversations where you can actually hear each other’s voices, camera, maps, weather app, alarms, YouTube, text messages, searches. That’s pretty much it. I don’t use them for the other 2,436,268.5 other uses contained in that tiny aluminum container. You might have guessed by now I got a new phone this week.

The amount of security hurdles required to go through on a new phone is so ridiculous! Think about it- the most secure systems on the planet are hacked into every day and here I am having to verify my identity by inputting a security code 7 times just to get into LinkedIn to read a message from a spammer!

I guess I got off topic just slightly. I was talking about not letting go of old things even when they cause us damage. Why do we do that? Even if it’s a failing business we hang onto it. The answer could be some twisted psychological tendencies that entrepreneurs all share. But it’s not. It’s much simpler than that. It’s the old story that we are told over and over that we seem to ignore. It’s our comfort zone calling us, telling us “It’s safer where you are!” And we listen. We don’t listen to the wildly successful entrepreneurs whose content we consume every day. We don’t listen to the world’s best coaches whose content we consume every day. But we do listen to our own subconscious mind that puts up that terror barrier that we hit when a big change comes along. We all do it. Every last one of us. But a few of us figure it out before we go broke for the last time.

When you come to a point of letting go because something is not going to work and you can’t make the decision to quit and leave your comfort zone for something better, I like to go back to a question I always ask myself- In ten years who is going to care? How about twenty years? Thirty? There’s a tipping point you have to be able to recognize. At what point does it become better, more profitable, and provide more happiness and freedom to let it go and do something new. It doesn’t have to mean shutting down your business and starting over. It could just mean changing your business model, or changing the product to something better. Or it could mean collaborating with someone new on a project bigger than both of you.

It could be exciting. If only that subconscious mind would let you go.

Special thanks to all my subscribers and to my cell phone for giving me 4 years of excellent service and 1 newsletter topic.

That's it for this time. See you next week!

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