It’s The Strategy That Makes You Wealthy

May 22, 2026

A word about real estate investing (that is relevant to everything else). Anytime someone makes an investment they have some expectation that the investment will, over time, make them a profit. We invest in real estate because real estate will make you wealthy, right? After all, that’s what all the real estate gurus on YouTube tell us.

Here’s the truth. It’s not the real estate that will make you wealthy. It’s the strategy. Most people buy real estate expecting to make the investment, lease the property to a tenant and collect a rent check every month. And over time you build wealth. Then they buy more properties and expect that over time the real estate will make them wealthy. That can be true, but it is not guaranteed. The real wealth doesn’t come purely from owning real estate.

The strategy that you choose for your real estate investment will determine the level of wealth you will achieve. It’s not automatic. The strategy will determine how much wealth you accumulate and how fast you accumulate it. It’s a lot like golf. I’m not a golfer so I won’t go too far into this analogy. We hear golfers talk about their long game and their short game. Driving versus putting. Real estate also has a long game and a short game. The wealthiest real estate investors buy a property and keep it almost forever, selling only when it’s to their advantage to do so. Over the decades the property is producing money in several different ways, gaining in value throughout its life cycle. That’s the long game. Real estate is slow. If you start early in your life this is the strategy that should produce the best results for wealth building.

However, other investors don’t have the patience for a game that is that slow. So they do things a little different. Buy, hold for a couple of years, get the value of the property up and sell. The short game.

This is not restricted to real estate. It applies everywhere. Real estate just happens to be a great illustration of strategies. This applies to your business, your relationships, your career. Not everyone will be best suited to the tried and true strategy. Some of us are made just a little different than everyone else. That’s what makes us who we are. It’s ok to create a new strategy that suits you if it works. I’m seeing a lot of changes in marketing recently. Social media isn’t quite what it used to be. Google rankings have changed and don’t work the way they used to. YouTube has changed their algorithm again. We have to adapt to a new strategy. Interest rates for real estate changed drastically and required a new strategy for the investors and the lenders.

Every business owner and every investor must be a strategist and develop the strategy that works for you, for your industry, and your customers.

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