Who You Are Is Who You Attract

November 7, 2025

As entrepreneurs and business owners there are many aspects to our lives and businesses we have to be aware of in order to achieve and maintain success and build our financial momentum. One of the most overlooked areas in your business is you. Or more specifically, knowing yourself. I know, it sounds very touchy feely. And I’m not a touchy feely kind of guy. But this is real and there is a financial return on knowing who you are.

“Who you are is who you attract” John Maxwell

If you’ve ever wondered why personal development is so important and such a big business this is why. Your self leadership and personal growth will determine who you attract to your world of customers, business associates, employees, team members, mentors, friends and romantic relationships. Your values will attract people of similar values. Know who you are and be the kind of person you want to attract because most of the time you will attract people just like you.

Of course if you’re a jerk you have a problem. You’ll need to work on that. Because the last thing you want in your life is to be alone. Because even jerks don’t like jerks. So if you are one, rather than attracting anyone, you will repel everyone.

Look at any business and compare the employees to the person who hired them. Compare them to the values projected by the company. The same goes for your customers. Loyal repeat customers usually buy based on how they are treated, how the owner and employees act, and how they “feel” when they’re doing business with you and not just on price or product.

When we work with a small business one of the first things we do is have them go through a process of creating a document that helps get their team in alignment and working toward a common goal. A large part of that process is laying out values for the company and for employees. In other words, what kind of people do we want to be for our customers? It sounds obvious doesn’t it. But in most small businesses it’s overlooked and non-existent. And just to be clear, a small business is usually a very accurate image of its owner(s).

Why? Because “Who you are is who you attract”.

Want to know how we can help you and your business? Hit reply and send me an email. I would love to hear from you!

That's it for this time. See you next week!

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