What Value Do You Provide?

February 27, 2026

“We're all equal as souls, but we are not equal in the marketplace.”

That quote came from Jim Rohn. Early in Tony Robbins’ career when he was very young, he worked for Jim Rohn. One day he was complaining about how someone made tens of millions of dollars when he sold his business and how unfair it was that a lot of people are starving and hurting and not making money and this guy made millions selling his business.

And then Jim Rohn answered back with that quote, “We are all equal as souls, but we're not equal in the marketplace.” That really says a lot.

If you think about all the professional athletes that people complain about- they love to watch them play. But when they find out that one of the players is making ten or twenty million dollars a year they say well, why should he make that kind of money just for playing a game? Those people who make that kind of money have a value in the marketplace.

The Value They Provide

Actors and CEOs are the same way. Actors contribute to the success of a movie. There are CEOs that make 10, 12 million a year, 20 million a year, and even higher, way higher. But you know what? They bring something to that company that nobody else can bring. And that's why they get paid that much. It's their value in the marketplace.

Most of the billionaires of today started with nothing. They started as normal average people working in jobs until they came up with an idea that made them valuable in the marketplace. And this goes from the very top level of the wealthiest people all the way down to the people that make the least amount of money.

The Perfect Value Story

I was in a pet store one day in West Texas buying pet supplies. There was a woman there talking to the employee at the check out counter.

This woman worked at Dickie’s Barbecue on the other side of the parking lot. (And this has nothing to do with Dickie’s. It's just the woman.) She was complaining to her friend, telling the story of how she went to her boss and said that she needed to make more money. And he said, “Ok, if you'll learn how to cut meat I can pay you more.” She was clearly angry and she said to the girl that she was talking to “Why should I have to learn something new to make more money? He should just pay me more.”

I wish she could have heard herself. But that's an attitude that's pretty common and it's kind of sad. She's getting paid what she's worth. And if she ever wants to earn more, she'll have to learn something new. She'll have to make herself more valuable in the marketplace.

This Sums It All Up

I love what Earl Nightingale said about what we are worth in the marketplace-

“The amount of money we receive will always be in direct ratio to the demand for what we do, our ability to do it, and the difficulty in replacing us”

If you're one those people that's mad at someone for being rich, you need to get over it because most people who are wealthy, most people who make a lot of money, did not start out that way.

There are a few who did. There are some who inherited their wealth. There are some who were born into it. But the vast majority of the people who are wealthy earned it.

And I know you probably don't want to hear that, but it's true. The vast majority of wealthy people earned their money. They built their wealth. It wasn't given to them. And the vast majority of those people are not crooks. They didn't steal it. They didn't build it by taking it from somebody else. They didn't cheat people to get it. Some of them did, but the vast majority of them did not.

So when you start having those thoughts, think about those 2 quotes.

“We are all equal as souls, but we are not equal in the marketplace.”

Jim Rohn

“The amount of money we receive will always be in direct ratio to the demand for what we do, our ability to do it, and the difficulty in replacing us”

Earl Nightingale

Providing value to people increases your value in the marketplace.

How do you provide value to people?

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That's it for this time. See you next week!

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